The Morning Show

The Morning Show features a team of talented broadcast veterans engaging in unscripted, interactive conversations that reflect the topics most relevant to Torontonians. The on-air package was designed to have a fresh simple, energized feel that reflects the bright bubbly morning conversations of the team and the city around them. A series of show IDs were created using stills of the hosts depicting their everyday life in the city of Toronto to connect them with the viewer. The bumpers were shot candidly to capture what we call “Morning Moments”. These are very quick bumpers that depict everyday people in Toronto starting their day while incorporating The Morning Show brand into the shot. The lower third was designed to give the maximum amount of information with headlines, sports and weather forecasts but also the ability to contract and only display Show Brand, Station ID, the day’s forecast, date and time. It was designed to maintain the bright and energetic feel of the show while maintaining the Global Television brand.